Online Marketing For Small Business – The Basics
The internet offers tremendous marketing opportunities for local small business owners; however it is the ones that move now, adapt and start integrating online with offline promotions that will win in the end.
In order to effectively market your small business on the internet you need to have a website that clearly states what your business is, and how you serve your clients or customers. Make it easy for your customers to either contact you, or buy your products.
Your website is where you will be sending people who are searching on the internet, it will be your online shop, and you want to make it easy for your clients to contact you or buy your products or service.
Online Marketing For Small Business – Search Engines
Once you have your website up, running and converting visitors in sales the next step is to optimize your website for the major search engines like: Google, Yahoo! and Bing.
Here are some important contributing factors that will help your website be shown in the top search results of the search engines.
- Keyword research and selection – What words or phrases are your customers typing into Google to find solutions to their problems? A good free tool to help you with this is the Google Keyword Tool
- Keyword Placement – Once you have unearthed the keywords you wish to target you now need to include these thought out the text on your website, in description and in your tags.
- Backlinking – Backlinks are simply when one website links to another, in basic terms the more links you have pointing back to your website the better it can be, search engine kind of view backlinks like votes.
Once your website in ranked in the top search results for your keywords you will start to get free visitors to your website, in turn increasing business and lowering marketing costs.
Online Marketing for Small Business – Advertising
In order to really maximise your online marketing efforts you should be some paid advertising. One of the most popular and effective advertising platforms is Pay-Per-Click advertising, also known as PPC.
This is very effective as unlike traditional advertising you only pay when your advertising actually works – when someone clicks on your ad.
Some other very effective paid adverting methods on the internet are to place banners on other popular website in your industry. Simply contact the owner or the website and ask them if you can place your banner on their site for a small monthly fee. I have seen many businesses pay anywhere from $50 – $250 a month to place a banner on a website that gets tens of thousands unique visitors a month all related to their industry.
Another way might be to contact a popular blog owner in your industry and ask them to write a blog post or if you can do a guess post for them. You can also do this same strategy however instead of doing a blog post; ask if you can send a message to their email list for a percentage of the profits.
Online Marketing for Small Business – Summary
If you have not started to build your online presents then now is the time to start, it doesn’t matter if your business only serves a local market or a global market, and it has been proven time and time again that most people will start their shopping experience online.
As you go along you soon realize how important your choice of keywords are, they really are the tip of the spear, and the more keywords you target the bigger your reach online is. The more established you become in the search engine the less you have to advertise, meaning more profits and lower marketing costs.